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CPW: The New Performance Metric for Crypto Marketers
Discover why Cost Per Wallet (CPW) is the must-know metric for Web 3.0 marketers, helping you target high-value crypto users and optimise ROI beyond vanity metrics.
Mar 13, 20254 min read
When Overseas Investment Funds Need UK Marketing Recognition
This article guides fund managers through the marketing recognition legal framework for overseas investment funds.
Dec 2, 20248 min read
Overseas Fund Regime: Landing Slots Now Open!
Landing slots are now open for the Overseas Fund Regime. We recap the scheme and outline how to tackle the application process.
Nov 28, 20242 min read
KYB & KYC: Common Crypto Missteps, and Their Consequences
Understanding the intricacies of Know Your Business (KYB) and Know Your Customer (KYC) processes can make or break your venture.
Oct 16, 20247 min read
Innovation vs Regulation: Crypto Appropriateness Tests
What is the Customer Appropriateness Assessment for crypto assets? Read more to discover common pitfalls and it's impact on crypto firms.
Aug 30, 20248 min read
How to Pass Investor Categorisation for Crypto in the UK
We look at the intricacies of investor categorisation for crypto in the UK, focusing on different investor types and regulatory context.
Aug 28, 20248 min read
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