If you're raising or scaling a fund in the UK and the allocations aren't landing, The Roadmap to £10bn Podcast is built for you. Hosted by Zeyro co-founders Wayne Green and Gareth Malna, each episode breaks down what UK fund buyers are really testing for, what's blocking your progress, and what needs to change. Hit follow and start listening, and when you're ready to turn it into action, get in touch with us directly.

Wayne and Gareth break down the three forces behind almost every fund buying decision in the UK: timing, clarity, and credibility. From why passive funds are dominating allocations to what quietly kills a deal before an RFP ever lands, this episode lays the foundation for everything that follows on the Roadmap to £10bn. If interest isn't converting into allocation, start here.

Wayne and Gareth go head to head on whether a fund's investment objective and policy directly drives its growth, and land somewhere neither quite expected. From FCA regulatory pressure to how EU and UK funds compare, this episode reveals why the words that describe your fund carry far more commercial weight than most managers realise.

If your advisers, platform, and funds are all under the same roof, do you still need a distribution strategy? Wayne and Gareth unpack why having a captive audience doesn't reduce the work — it just changes it. Conflicts of interest, governance, and how to actually use your unfair advantage properly are all on the table.