The Rule of Fair, Clear & Not Misleading

Ever wondered what the FCA really means by “fair, clear, and not misleading”? 

This guide unpacks the golden rule of financial promotions with practical tips, real examples, and the pitfalls to avoid. 

Learn how to balance risks and rewards in your messaging, why words like “safe” and “guaranteed” can backfire, and how to win Section 21 approval the right way. 

If you want to build trust while avoiding compliance slip-ups, start here.