top of page

UK Financial Promotion Rules – OFR & Section 21 FSMA

Why Financial Promotion Approval Is Required – Including for OFR-Recognised Funds


This guide explains why financial promotion approval is required under Section 21 of the Financial Services and Markets Act 2000 (FSMA), even for funds recognised under the Overseas Funds Regime (OFR).


It outlines:


  • The scope of the UK’s financial promotion restriction and how it applies to communications such as prospectuses, factsheets, websites, and social media.

  • How the FCA’s Conduct of Business Sourcebook (COBS 4) governs promotions in the retail distribution chain.

  • The responsibilities of firms seeking approval, including due diligence, record-keeping, and ongoing compliance.

  • When and why materials must be approved by an authorised firm like Zeyro.


Whether you’re a fund manager, ManCo, or distributor, this resource clarifies your obligations and helps you navigate the UK’s regulated investment landscape — without the runaround.

bottom of page