Past Performance Data: Do’s & Don’ts

Past performance data can make your promotions powerful, but only if you use it correctly. 

This guide reveals how to showcase results without crossing compliance lines: display five years of history, use disclaimers that protect you and your audience, and avoid cherry-picking the good times. 

It also dives into APY figures, showing how to balance expectations, highlight risks, and communicate volatility in a way the FCA approves. 

Perfect if you’re using data to tell your story.